Little effect on TV sales for World Cup Soccer
Philips announced last Sunday in the Frankfurter Allgemeine Zeitung (German Newspaper) that there was almost no effect on the TV sales due to the World Championchip Soccer this summer in Germany. According to Kleisterlee (CEO Philips) there is however an effect on the sales in Germany. There is increase of 10% compared to last year.
This would probably lead to strong price increases just before this event since the retail felt increase in sales was to be expected.
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